Archive for the ‘Perth News’ Category

Tips for trouble-free website development for small businesses

Wednesday, June 21st, 2017

The days are long gone when having a website is an option for small businesses. In today’s marketplace, having a website for your small business is an essential.  Otherwise, those who have not built a website have missed a lot of opportunities.

Many small business owners say that even without a website, their business is still doing fine. However, not having one will continue to hinder it from reaching its fullest potential. There are several reasons why your small business needs a website.

The primary reason why you need a website is because customers these days utilise the Internet in searching for products and services. Many customers solely use the Internet for their search. The yellow pages are dead.

When you have a website, you can easily educate your target customers on the products and services that you sell. People want instant access to information. A website gives them this information any time they wish to access it.

Credibility is also an important advantage having a website can provide your business with. Customers are more likely to patronise businesses with websites than those without because a professional looking website shows your customers that you know how to convey information in the most effective way possible.

There are many other benefits having a website can give to your business. However, many are hesitant to do so because of some reasons. To help you achieve a stress-free website development, read this: http://www.smartcompany.com.au/marketing/online-marketing/tips-for-trouble-free-website-development-for-small-businesses

WHY DEVELOPING RISK AWARENESS WITHIN YOUR SMALL TO MEDIUM BUSINESS IS AN ABSOLUTE MUST

Friday, March 3rd, 2017

risk

Running a business is like navigating in an ocean where your ship may face strong storms that can knock out your sail. Like the ocean, the business world is full of uncertainties and risks. That is why businesses put an effort to risk management awareness among employees.

Fortunately for large companies, they are able to designate risk management departments to monitor threats to the business both internal and external. But for small to medium-sized businesses, it is also very important to develop risk awareness. Otherwise, you will not know what to do whenever problems occur such as natural disasters, fire, water, theft, or even physical risks like work health and safety hazards.

Business risk management is not only for big businesses. Even small businesses need to know their risk appetite and find mitigation strategies. Business management teams have to fulfil their mandate of ensuring that their departments put in place risk management policies that identify, address and mitigate risks.

The best approach towards small business risk management is thinking ahead. You should also need to become innovative and consult from experts on risk treatment and assessment. This way you will have strategies that improve multiple risk response decisions, cross business risks, seizing business opportunities and improving capital deployment strategies.

For more on the reasons why your small business needs risk awareness, read this blog post from Dynamic Business Australia: http://www.dynamicbusiness.com.au/featured/why-developing-risk-awareness-within-your-small-to-medium-business-is-an-absolute-must.html

Instagram Reaches 600 Million Users, Growing Faster Than Ever

Friday, December 16th, 2016

Image result for instagram

More and more businesses are using Instagram to promote their product and service on social media. Do you know what Instagram is? Instagram is an online mobile application that is used for sharing photos and videos.

Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. This social media app was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the said application.

However more recently, video was introduced to Instagram. Videos can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long. Due to its visual nature, Instagram is popular. Lots of businesses, especially the product based ones, have achieved success using Instagram. This is because the application allows for photos to be posted and shared of people either wearing or using these products.

If you are interested in getting onto Instagram, it is helpful to spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a caption of a photo that you upload.

One great reason why Instagram is an excellent platform is because it has reached 600 million users and growing – according to an article published by Social Media Today. For more details, check out: http://www.socialmediatoday.com/social-networks/instagram-reaches-600-million-users-growing-faster-ever

Here’s How to Use Your Daily Habits For Writing Better Content in Less Time

Monday, August 15th, 2016

Small businesses are called “Small” for a few reasons. One of which is that small businesses don’t have more people, wider reach, and bigger budget to work with, unlike what bigger businesses can afford. The fact is, you’ve got to do more with less, yet you have the same need for exposure that the big boys have.

Regardless of size, all business organisations have goals. Before, big corporations used to have big advantage over small business because they could outspend them. The good news for these days’ small business owner is that the budget is no longer the deciding factor when it comes to marketing effectiveness. Content marketing has levelled the playing field.

Excellent content marketing strategies and perfect execution can help you establish your brand. This can also help you build trust with your potential clients. However, keep in mind that content marketing is about putting valuable information out there that would allow your customers to become familiar with your products and services. Content marketing isn’t about selling as much as it is about making sure that you educate your customers on what your products and services are and how they can be used to help them.

If you are using content marketing, make sure that you understand or be very clear on who your target market is. Define what their needs are and what their wants are. For more tips about content marketing, you should read an article published by Moz.

You can read the full post here: https://moz.com/blog/heres-how-to-use-your-daily-habits-for-writing-better-content-in-less-time

4 COMMONLY OVERLOOKED REASONS WHY CREATIVE LEADERS SUCCEED

Wednesday, January 27th, 2016

Nowadays, creativity seems to be a quality greatly in demand. Many of us are searching for creative solutions to a plethora of issues varying sizes surfacing life and more especially in work and business.

Perth Business NewsGreat leadership is extremely important when you run or manage a company or organisation regardless of its size or nature. If you want to become a great leader, you should know how to creatively respond to economic challenges you face. You need to apply your own kinds of action-oriented logic to problems to help them find new wisdom, discover opportunities or see the facts in different ways.

Another creative quality a great leader posses is the ability to cope up with unexpected problems such as rising crime and threat of terrorism, flood, earthquakes, typhoons and other environmental catastrophes.

A creative leader also has the ability to stay composed during tough economic times because he or she can manage the business when resources become scarce.

In other words, if we had to visualise what a creative leader might be like we might start by saying they are people who have deep insight, abundant personal energy, a flexible thinking style and great communication skills.

An article published by Fast Company, there are 4 commonly overlooked reasons why creative leaders succeed. Read the full blog post here: http://www.fastcompany.com/3055838/work-smart/4-commonly-overlooked-reasons-why-creative-leaders-succeed

How to build your business through LinkedIn

Friday, July 31st, 2015

LinkedIn is a social networking site that is more business-oriented than entertainment. It caters mostly professionals from all corners of the globe. With over 45 million members around the world, LinkedIn is truly a great networking platform for professionals.

perth newsAs of now, most of Fortune 500 company executives use LinkedIn professionally. In fact, almost 70% of Fortune 500 companies are making use of LinkedIn’s hiring solutions. More than a million companies have their own LinkedIn page, which is a clear indication that this social network delivers value of worth.

LinkedIn serves as a value asset for companies and professionals to do their professional networking. This social network is best for companies that want to increase their exposure. Creating a business page in LinkedIn can help you attract quality employees and potential clients.

This social media portal is also a great way to advertise your company since all the information about your company will be available there. In addition, LinkedIn also allows company page to include a link to their website. This can improve the website traffic to your website which can mean more business down the road.

Social networking sites such as Facebook, Twitter, Google Plus and Tumblr are excellent platforms for your business especially with marketing. However, for your business development, LinkedIn can be the most powerful

For more about this topic about LinkedIn, you should check out Kevin Mallen’s article at 9 MSN. You can read the full article here: http://finance.ninemsn.com.au/smallbusiness/technologytips/8977553/how-to-build-your-business-via-linkedin